Titel | Cliff |
Agentur | Y&R Israel |
Kampagne | Cliff |
Werbende | DaimlerChrysler |
Marke | Mercedes-Benz |
Posted | März 2009 |
Geschäftsbereich | Autos |
Story | The Brief: Strengthen awareness to the Mercedes new 4 wheel-drive model (M-Class) while keeping with the concept of the brand "Unlike any other". |
Philosophie | Target audience: Adventurous, thrill-seeking, nature-loving drivers. |
Problem | The concept: Mercedes 4X4 will take you to places "unlike any other". |
Medientyp | Presse & Publikationen |
Chief Creative Officer | Gideon Amichay |
Executive Creative Director | Tzur Golan |
Group Creative Director | Yariv Twig |
Art Director | Shirley Bahar |
Texter | Sharon Refael |