| Titel | SU3T1TUL0S |
| Agentur | Contrapunto BBDO Barcelona |
| Kampagne | ATELCA |
| Werbende | ATELCA |
| Marke | ATELCA |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2016 / 4 |
| Geschäftsbereich | Gegen ethnische Diskriminierung |
| Story | WE CHANGED THE SUBTITLES DOWNLOADED BY GAME OF THRONES FANS, AS A NEW MEDIA, TO RAISE AWARENESS OF SPECIFIC LANGUAGE IMPAIRMENT |
| Philosophie | WE CHANGED THE SUBTITLES DOWNLOADED BY GAME OF THRONES FANS, AS A NEW MEDIA, TO RAISE AWARENESS OF SPECIFIC LANGUAGE IMPAIRMENT |
| Problem | Specific Language Impairment (SLI) is a syndrome hardly anyone knows about and which prevents a child from understanding and learning language. ATELCA asked us for a campaign to raise awareness of this disorder. |
| Ergebnis | The results were outstanding. In a single day, 100,000 people experienced SLI (10% of global downloads) with zero budget. |
| Medientyp | Andere Animationen |
| Länge | |
| Texter | Sara Lopez |
| Creative Director | Aleix Bou |
| Creative Director | Carlos de Javier |
| Creative Director | Jofre Biscarri |
| Kreation / Art Direction | Lula Cañamero |
| Texter | Ariadna Céspedes |
| Kreation / Art Direction | Joan Dalmau |
| Kreation / Art Direction | Victor Flores |
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