| Titel | Line 2 |
| Agentur | Fischer+Fala! |
| Kampagne | Line |
| Werbende | Projeto Arrastão |
| Marke | Projeto Arrastão |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2011 / 2 |
| Geschäftsbereich | Karitative, Ehrenamtliche Organisationen |
| Slogan | One day, someone’s problem might be your problem too. |
| Philosophie | The pieces simulate the lives of two children - one that lives with its parents and another one of lower income, needy - by means of train lines in which each station represents a period of their lives, until at a certain point they cross each other in a tragic way. |
| Medientyp | Plakat |
| Creative Director | Pedro Cappeletti |
| Creative Director | Flavio Casarotti |
| Creative Director | Augusto Moya |
| Art Director | Thiago Lacorte |
| Art Director | Widerson Souza |
| Texter | Jaime Agostini |
| Texter | Ricardo Polinésio |
| Marketing Supervisior | Selma Bertagnoli |
| Marketing Supervisior | Thamara Miranda |
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