| Titel | Never |
| Agentur | Wieden + Kennedy |
| Kampagne | Never |
| Werbende | Nike |
| Marke | Nike Golf |
| Posted | JunI 2008 |
| Geschäftsbereich | Sportbekleidung |
| Story | Earl Woods' advice goes beyond how to simply raise a child who performs well in sports. His wisdom is relevant to any parent who wants his or her child to be the best they can be. This spot shows us just one example of how Earl's inspired parenting has come to fruition in Tiger's incredible mental toughness. |
| Medientyp | Fernsehen |
| Länge | |
| Redaktionsbüro | Joint Editorial House |
| Post-Produktion | A52 Visual Effects |
| Creative Director | Hal Curtis |
| Texter | Eric Samsel |
| Art Director | James Moslander |
| Kundenbetreuer | Ken Smith |
| Kundenbetreuer | Ryan Johnson |
| Executive Creative Director | Jelly Helm |
| Executive Creative Director | Steve Luker |
| Agency Executive Producer | Ben Grylewicz |
| Produktionsfirma | HUM |
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