Ella's Kitchen - "Give a Sprout"

Havas London

Havas London London, Großbritannien

7472

Diese Werbung ist Teil der Kollektion ACT Responsable

Marke: Ella's Kitchen
Länder: Großbritannien

Werbende: Ella's Kitchen

Titel	Give a Sprout
Agentur	Havas London
Kampagne	Give a Sprout
Werbende	Ella's Kitchen
Marke	Ella's Kitchen
Datum der ersten Ausstrahlung/Veröffentlichung	2014 / 12
Geschäftsbereich	Nahrungsmittel
Story	Ella’s Kitchen, the organic baby and children’s food brand, is asking families to give a virtual sprout to a friend or loved one this Christmas to raise a smile and funds for children’s charity Kids Company. Sprouts are ignored and left behind on dinner plates. The tongue-in-cheek film asks people to give sprouts a home this Christmas by going onto the Ella’s Kitchen website
Philosophie	People can pick their own virtual sprout on the site and send some to their friends and loved ones by entering their email address and donating £2 to Kids Company via text. These donations will go towards helping to alleviate the plight of the thousands of children living in food poverty in the UK. The six virtual sprouts, designed to be fun for kids and adults alike, each have a name and their own individual characters. They include a pirate sprout called Captain Sprout-about, an astronaut called Astro Sprout, and Mary Christmas, a sprout obsessed by Christmas. In return for being chosen, the sprouts provide updates to recipients on their stories and adventures in the run-up to Christmas.
Medientyp	Internet-Film
Länge	61 seconds
Creative Director	Andy Mcananey
Creative Director	Christian Sewell
Art Director	Gareth Gray
Texter	Sam Shepherd
Etatdirektor	Nick Lee
Agency Producer	Amanda Newall
Fotograf	Gareth Gray
Cutter	Richard Barnett
Designer	Naomi Bassey
Designer	Jamie Craven