Kahlúa - "Feliz St. Patrick's Day"

Wieden+Kennedy

Wieden+Kennedy London, Großbritannien

5365

Marke: Kahlúa
Länder: Großbritannien

Werbende: Pernod-Ricard

Titel	Feliz St. Patrick's Day
Agentur	Wieden+Kennedy
Kampagne	Feliz St. Patrick's Day
Werbende	Pernod-Ricard
Marke	Kahlúa
Datum der ersten Ausstrahlung/Veröffentlichung	2024 / 3
Geschäftsbereich	Whisky, Gin, Wodka
Philosophie	St Patrick’s Day is dominated by a black and creamy drink - the Stout. Today, Kahlúa, the world's leading coffee liqueur brand, announced its plans to take over this year's St. Patrick's Day celebrations in the UK, Ireland, and the US with its own black and creamy alternative: the Espresso Martini. St Patrick’s Day has long been synonymous with drinking stout. In fact, more than 13 million pints of the black and creamy drink are consumed worldwide every 17 March* (819% more than usual). But stout isn't for everyone, in fact, figures show that 60% of Brits* would rather drink an espresso martini over a stout to celebrate St. Paddy’s. So it begged the question: what if Kahlúa encouraged people to drink what they’d prefer? Perhaps a cocktail that looks a lot like a black and creamy stout: The Espresso Martini. Introducing "Feliz St. Patrick's Day" In the week leading up to the big day, Kahlúa is hitting the streets with a bold digital out-of-home van and posters strategically placed outside Irish bars across cities in the UK and Ireland. If celebrators happen to come across The Evening Standard on Wednesday 13th March, they may encounter a cover wrap that nods to stout. Plus, patrons of the St Paul’s branch of Dirty Martini will be able to get their hands on an ‘Incognito Espresso Martini Mini Pint Glass’ from 4pm Thursday on a first come, first served basis when ordering 2-for-1 Espresso Martinis this week.** Accompanying the stunt is a humorous film directed by Oscar-nominated, Derry Girls director Michael Lennox and starring the beloved Irish TikTok father-son duo, Tadhg and Derry Fleming, and Ian Ryan, stout aficionado and founder of Beautiful Pints. The film, which will live on Kahlúa's Instagram and YouTube channels, introduces a fresh twist on the stout-heavy celebrations this St. Paddy's Day. From the remote setting, close-up drink shots, traditional Irish music, and many nods to stouts, every element of the film builds anticipation for a pint of stout, only to hilariously reveal it as an unexpected Espresso Martini. “Feliz St. Patrick's Day,” created in collaboration with global creative agency Wieden+Kennedy London, will be further supported on social media with additional content videos by Tadhg and Derry Fleming, Ian Ryan, and former Irish Rugby player Rory Best. The activation comes on the heels of the brand's new brand platform, "Stir Up," which debuted in November 2023. The platform aims to capture the dramatic nature of Kahlúa, giving the brand a playful role in people’s lives—St. Patrick's Day being no exception
Medientyp	Integrated Media/360 Activation
Länge	36 seconds
Creative Director	Freddy Taylor
Creative Director	Philippa Beaumont
Creative Teammitglied	Charlie Hood
Creative Teammitglied	Liam Abraham
Group Account Director	Ollie Pym
Etatdirektor	Emily Gower
Planner	Melanie Eckersley
Strategy Director	Brian Ritter
AV and Print Producer	Aurelie Livera
Assistant Producer	Lea Georgiev
Produktionsleitung	Rich Adkins
Head of Business Affairs	Helena Tomas
Senior Business Affairs Manager	Alex Coomer
Design Director	Phil Rosier
Head of Studio	David Brodie
Studio-Manager	Sophia Anastasiou
Head of Irishness	Paddy Treacy
Head of Account Management	Matt Owen
President	Ryan Fisher
Chief Creative Officer	Ana Balarin
Chief Creative Officer	Hermeti Balarin
Leiter Strategie	Dan Hill
Produktionsfirma	Wrack
Regisseur	Michael Lennox
Executive Producer	Jennifer Lawlor
Produzent	Clara Bennett
Produktionsmanager	Sam LInzell
Direktor Fotografie	Ray Coates
1st AD	Barry Coldham
Produktionsdesigner	Georgia Shelton
Stylist	Jakob Sundin
Kostüme	Lucy Hagan
Werbeleiter	Craig van Niekerk
Werbeleiter	Filip Kisk
Werbeleiter	Giancarlo Martins
Werbeleiter	Greg West
Werbeleiter	Ned Patterson
Offline Editor	Alan Scott-McCarthy
VFX Company	WE ARE COVERT
Kolorist	Florian Metzner
Sounddesigner	Tom Guest
Musik	Twenty Below Music
Artist/Writer	Guy Farley