Ocado - "Zoom by Ocado"

St. Luke’s Communications

St. Luke’s Communications London, Großbritannien

1402

Marke: Ocado
Länder: Großbritannien

Werbende: Ocado

Titel	Zoom by Ocado
Agentur	St. Luke’s Communications
Kampagne	Zoom by Ocado
Werbende	Ocado
Marke	Ocado
Datum der ersten Ausstrahlung/Veröffentlichung	2022 / 6
Geschäftsbereich	Online-Verkauf, E-commerce
Philosophie	Ocado Retail, the world’s largest dedicated online grocery retailer, is launching its new advertising campaign for Zoom by Ocado the rapid grocery delivery service, which will appear until 18 September 2022. The new 360o campaign, devised by St Luke’s, takes a fresh, fun take to Zoom by Ocado which offers an unbeatable range of over 10,000 products – delivered at incredible speed, for the London area. The 30-second ad features fun humanised, animated grocery items wearing motor-cycle helmets lining up to get to destinations quickly, retaining freshness. The voice-over uses rhyming couplets to introduce “controversial pizza toppings (pineapple)”; “or that extra kick to get your tongue popping (chillies)”; to “something to make your porridge less bland (raspberries)”. The endline is “Zoom by Ocado – the speedy grocer app with mountains of choice.” Zoom by Ocado targets Londoners who can opt for delivery within 60 minutes or select a one-hour time slot; and showcases the online retailer’s incredible range at great prices and value. The campaign will appear across VOD, OOH, DOOH, social and digital display, with media planning and buying, through location marketers Pintarget.
Medientyp	Integrated Media/360 Activation
Länge	30 seconds
Werbeleiter	George Dean
Werbeleiter	Zoe Hannah
Werbeleiter	Jess Ely
Chief Creative Officer	Alan Young
Kreativpartner	Julian Vizard
Creative Teammitglied	Alexandria Bailey
Creative Teammitglied	Joaquín Olascoaga
Head of Photography & Illustration	Daniel Moorey
Agency Producer	Dee Antoniou
Agency Planner	Tara Ellis
Kaufmännischer Geschäftsführer	Rosie Gilligan
Etatdirektor	Chloe Boothby
Account Executive	Hettie Shirtcliffe
CG Artist	Richard Green
Produktionsfirma	Loop Corp
Regisseur	Richard Green
Post-Produktion	Richard Greenwood
Sounddesigner	Chris Southwell
Post-Produktion	Bubble TV
Designer	Peter Mould
Media planning/buying	Pintarget
Senior Client Executive	Ginny Childs
Client Director	Vanessa Lenton