Pocari Sweat - "Women's sweat"

Dentsu One (Bangkok)

Dentsu One (Bangkok) Bangkok, Thailand

3708

Marke: Pocari Sweat
Länder: Thailand

Werbende: Otsuka Nutraceutical (Thailand) Co., Ltd.

Titel	Women's sweat
Agentur	Dentsu One (Bangkok)
Kampagne	Fast rehydration
Werbende	Otsuka Nutraceutical (Thailand) Co., Ltd.
Marke	Pocari Sweat
Datum der ersten Ausstrahlung/Veröffentlichung	2021 / 10
Geschäftsbereich	Alkoholfreie Getränke
Slogan	Regain every last drop
Story	The illustration highlights a micro detail of sweat in every square millimeter.
Philosophie	We then create a visual impact which gives a new impression for the brand and evokes attention through the details of the craft from the idea conception in order to clearly convey that “every drop of sweat lost from every activity can be replaced with the POCARI SWEAT bottle in your hand”. The memorable visual image will remind the consumer that this product is there for the moment of losing sweat from all activities, not just from sport or exercise. Because pores exist all over our body, we go with a hand painting technique to create a millimeter-scaled illustration. We draw the details of each drop of sweat that form a shape of a human body showing no skin to emphasize the message that every drop of sweat is replaced by the product that we incorporate into the work. Our team have studied the realistic aspect of sweat from a macro image of sweat to render the most realistic image, shape, light and shadow, size or even movement of sweat from different angles. Even the water in the bottle is an illustration which has a different texture. All these details create a value in the artwork, resulting in an artistic interpretation of losing sweat, rather than a commercial artwork. This artwork invites people to come and have a close-up look at the details while at the same time creates an impact to those looking at it from a distance.
Problem	POCARI SWEAT is an Ion supply drink that contains similar minerals to the fluid in our body which can quickly replenish the sweat that we lost from doing activities. In Thailand, the general conception was that POCARI SWEAT is a sports drink for sports people, but in fact people lose water from their body through daily activities, not just after a workout. Sleeping or drinking too much to the point of having a hangover can be source of body water loss.
Medientyp	Presse & Publikationen
Brand Development Manager	Nattakit Peangmeesri
Production House	VISIONARY
Executive Creative Director	Supparat Thepparat
Art Director	Nattapat Jitrungruengnij
Texter	Sutassarin Ankumpoch
Agency Producer	Vorawit Prakornkaew
Account Management Director	Nabhassanan Natsirisirabhat
Account Management Director	Niwat Vaitayamongkol
Etatdirektor	Wanwisa Pensunti