| Titel | How tall are you |
| Agentur | Ogilvy South Africa |
| Kampagne | How tall are you |
| Werbende | UNICEF |
| Marke | UNICEF |
| Posted | September 2008 |
| Geschäftsbereich | Menschenrechte |
| Slogan | Children only have to be this tall to fight |
| Philosophie | The way to get the attention of any parent is through their children. And this is what we set out to do. Target Audience The "standees" were targeted at adults with children. They worked by drawing the children in and as a result the accompanying adults as well. As the children interacted with the "standees" they became part of the execution and their parents got hit by the full impact of the message. |
| Problem | UNICEF reports that there are welll 250 000 children in armed forces around the world. Our objective was to draw up people's attention to this fact and drive them to the UNICEF website where they would find more information on the Coalition to Stop the Use of Child Soldiers. All in engaging and cost effective way. |
| Ergebnis | The "standees" generated a lot of interest from children and adults alike. HITS on the UNICEF website also increased over two month campaign duration. |
| Medientyp | Außenwerbung |
| Art Director | Gavin Dexter |
| Creative Director | Fran Luckin |
| Executive Creative Director | Gerry Human |
| Illustrator | Clive Kirk |
| Fotograf | Tristan McClaren |
| Texter | Tseliso Rangaka |
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