International Olympic Committee - "“You are a worthy opponent. You give me purpose and strength” Frank Chamizo"

Hulse & Durrell Vancouver, Kanada

Awards

3851

Marke: International Olympic Committee
Länder: Kanada

Werbende: International Olympic Committee

Titel	“You are a worthy opponent. You give me purpose and strength” Frank Chamizo
Agentur	Hulse & Durrell
Kampagne	Stronger Together
Werbende	International Olympic Committee
Marke	International Olympic Committee
Datum der ersten Ausstrahlung/Veröffentlichung	2021 / 7
Geschäftsbereich	Sportmannschaft, Sportereignisse
Philosophie	Two talented directors - Mark Zibert and Kevin Foley – illustrate the more human side of some fan-favorite athletes for the 2021 International Olympics Committee campaign entitled “Stronger Together.” Amplified by a rousing score and inspiring voiceovers, the films showcase the dynamic athleticism of Olympians in an affecting and soulful way. Since the campaign kicked off with the hero film, the IOC reported it has measured over 250 million impressions. The anthem spot features some 20 athletes, capturing the explosive power and breathtaking skill of exciting up-and comers to household names. Other films within the campaign focus the lens on individual athlete stories, including Naomi Osaka, Usain Bolt, Tony Hawk, Nyjah Huston, and Refugee Olympic Team member Yusra Mardini. The sixth and final film, released on July 13, offers a tantalizing glimpse of the world of wrestling, each shot artfully demonstrating the grace and power of Cuban-Italian wrestler Frank Chamizo Marquez. Working collaboratively with Canadian design agency Hulse & Durrell from the beginning, Zibert and Foley created the mood film that ultimately won the agency the pitch. For the directors, it was imperative there be a sense of humanity and emotion in the storytelling. Beyond beautiful vignettes of the athletes’ physicality, the films needed to emphasize solidarity and the strength in the collective human experience, now more than ever. Produced by Scouts Honour with an all-Canadian crew, production on the star-studded work commenced pre-pandemic and picked back up in 2021, with the global film shoot spanning six cities across four continents, including Cape Town (South Africa), Lisbon (Portugal), Los Angeles (USA), Kingston (Jamaica), Melbourne (Australia), and Toronto (Canada). With an average of only 30 minutes with each athlete, pulling off the hero and individual films was a feat of efficiency and flexibility.
Medientyp	Internet-Film
Länge	51 seconds
Markt	Südafrika, Jamaica, Vereinigte Staaten von Amerika, Portugal, Australien
Redaktionsbüro	Married to Giants
Kolorierung	Alter Ego
Service Production Company	Finch
Produktionsfirma	Scouts Honour
Regisseur	Kevin Foley
Regisseur	Mark Zibert
Executive Producer	Simon Dragland
Executive Producer	Rita Popielak
Bild und Kamera	Eric Kaskens
Bild und Kamera	Mark Zibert
Creative Research	Tricia Zaremba
Fotograf	Janick Laurent
Editorial Company Executive Producer	Julie Axell
Cutter	Graham Chisholm
Cutter	Raj Ramnauth
Assistenzredakteur	Matthieu Belanger
Assistenzredakteur	Nick Yumul
Agency Executive Producer	Greg Durrell
Agency Executive Producer	Ben Hulse
Agency Producer	Kelly Parlane
Art Director	James Moslander
Texter	Adam Tetreault
Online/SFX	The Vanity
Leitung Spezialeffekte	Sean Cochrane
VFX-Künstler	Mike Medeiros
VFX-Künstler	Andrew Farlow
VFX Executive Producer	Stephanie Pennington
VFX Producer	Kayla Baxter
Tonproduktion	Six Degrees
Voice/Music Director	Dan McManus
Original Score	Alec Harrison
Additional Orchestration	Chris McGuire
Mixer	John Iaquinta
Kolorist	Wade Odlum
Service Production Company	AG Films
Service Production Company	Moonlighting Film Production
Service Production Company	Media Mob
Service Production Company	Walters Productions Jamaica
Schauspieler	Frank Chamizo
Schauspieler	Usain Bolt
Schauspieler	Tony Hawk
Schauspieler	Nyjah Huston
Schauspieler	Yusra Mardini
Schauspieler	Naomi Osaka