Titel | Dare |
Agentur | Team One |
Kampagne | Find your Wild |
Werbende | 14 Hands Winery |
Marke | 14 Hands Winery |
Datum der ersten Ausstrahlung/Veröffentlichung | 2021 / 5 |
Geschäftsbereich | Spirituosen |
Story | Unbound by rules or convention - this is the ethos behind 14 Hands Winery, Washington state’s second largest winery. A brand inspired by the untamed spirit of the wild horses that once freely roamed eastern Washington. The winery reflected on those very roots to inspire its biggest marketing effort ever: a complete relaunch of its iconic brand with a new strategic direction and fresh campaign, executed with the help of agency of record, Team One. “Find Your Wild” is the new brand platform that speaks to the 14 Hands brand spirit, the unconventional approach to winemaking, and the target consumers who are spontaneous participants in life. “Find Your Wild” celebrates how we all have a bold side. Something that exists in parallel to our “buttoned-up side” that reminds us to play and what it means to be truly alive. This idea comes to life in this new campaign that introduces 14 Hands’ full brand refresh, the bold new look and feel of both the bottles and cans, and stands out amongst a clutter of cliche wine advertising. |
Medientyp | Internet-Film |
Länge | |
Creative Director | Jesse Blatz |
Creative Director | Matt Lanzdorf |
Associate Director of Content | Leah Bohl |
Associate Producer | Robert Holeman |
Chief Creative Officer | Chris Graves |
Executive Creative Director | Jason Stinsmuehlen |
Chief Executive Officer (CEO) | Julie Michael |
Etatdirektor | Emily Krueger |
Management Supervisor | Katie Czerwonka |
Account Supervisor | Elliott Klein |
Strategy Director | Nicole Cestaro |
Media Director | Rinku Mahbubani |
Associate Director of Business Affairs | Janet Anderson |
Projektmanager | Kaitlyn Ha |
Projektmanager | Henry White |
Director of Content | Sam Walsh |
Produktionsfirma | MJZ |
Regisseur | Steve Ayson |
Herstellungsleiter | Sarah Cook |
Executive Producer | Emma Wilcockson |
DP | Marty Williams |
Redaktionsbüro | Union Editorial LA / Beast LA |
Cutter | Tim Thornton Allan |
Assistenzredakteur | Chris Walker |
President | Michael Raimondi |
Geschäftsführender Teilhaber | Michael Raimondi |
Executive Producer | Joe Ross |
Finishing Company | Hunter Advertising |
Flame Artist | Carolyn Woods |
Flame Artist | Evan Guidera |
Grafik | Mannix Rickenbacher |
Executive Producer | Logan Aries |
Filmübertragung | Co 3 |
Kolorist | Tom Poole |
Musik | SOUTH |
Komponist | Rusty Logsdon |
Komponist | Jon Darling |
Creative Director | Dan Pritikin |
Creative Director | Matt Drenik |
Sounddesigner | Robin Holden |
EP | Ann Haugen |
Filmproduzent/Produzent | Ignacio Zas |
Aufnahmestudio | Margarita Mix Santa Monica |
Sound Mixer | Nathan Dubin |