| Titel | Boy |
| Agentur | Y&R Israel |
| Kampagne | Creating wonder out of basics - Strauss Group |
| Werbende | Strauss Group Inc. |
| Marke | Strauss |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2008 / 12 |
| Geschäftsbereich | Nahrungsmittel |
| Story | For the sake of the campaign, and working under the concept: "Creating wonder out of basics" we recruited the world famous Artist: Piven. Choosing him for the campaign seemed only natural. A perfect fit as his trademark attribute is his ability to turn the tiniest basic things into real works of art. |
| Problem | Piven created 12 new characters made exclusively from a wide range of Strauss company products and brands. While the TV commercials focus on the creative process and showcase Piven's unique way of working complete with dilemmas and all, the print ads present the 12 lovable characters proving wonder can indeed be created from basics. |
| Medientyp | Fernsehen |
| Länge | |
| Markt | Israel |
| Post-Produktion | Gravity |
| Executive Creative Director | Gideon Amichay |
| Creative Director | Yoram Levy |
| Leiter Creative Group | Lior Zaid |
| Art Director | Ayelet Chen |
| Art Director | Tani Zipper |
| Texter | Matan Yedidya |
| Agency Producer | Shira Robas |
| Regisseur | Rani Carmeli |
| Zeichner | Hanoch Piven |
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