Department for Education - "It all starts with skills"

M&C Saatchi Group

M&C Saatchi Group Global

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Marke: Department for Education
Länder: Großbritannien

Werbende: Department for Education

Titel	It all starts with skills
Agentur	M&C Saatchi Group
Kampagne	It all starts with skills
Werbende	Department for Education
Marke	Department for Education
Datum der ersten Ausstrahlung/Veröffentlichung	2024 / 1
Geschäftsbereich	Regierungen und andere Institutionen
Philosophie	The Department for Education (DfE) has today unveiled a major, multichannel Skills for Life campaign, ‘It all starts with skills’, which aims to inspire young people, adults and businesses to make the most of their potential. The push was developed in partnership with M&C Saatchi. Under the overarching Skills for Life brand, the new campaign acts as a rallying cry to encourage more people and employers to take advantage of the wide range of technical qualifications and training opportunities available to progress careers and grow businesses. The DfE has partnered with M&C Saatchi to develop the multichannel campaign which, for the first time, targets three key audiences at once: young people aged 14 to 19 and their influencers (such as teachers and parents), SME employer decision makers and employees, and adults aged 24 to 59. The campaign aims to capture hearts and minds amongst these audiences by tapping into the universal truth that we all have potential, but it will remain just that unless we do something with it. A motivating 40-second film, directed by Vincent René-Lortie (the director behind the acclaimed OSCAR® shortlisted short film Invincible) through The Corner Shop, shows three individuals starting a new day, as a metaphor for their untapped potential, before following their journeys as they take their first steps to learning new skills. Talent featured in the emotive campaign includes real people who are just starting out, looking to switch or considering switching careers or looking to grow their business through a range of technical qualifications, training and skills.
Medientyp	Fernsehen
Länge	60 seconds
Produktionsfirma	The Corner Shop
Online-Studio	Absolute Post
Kreativpartner	Guy Bradbury
Creative Teammitglied	Holly Sutton-Williams
Creative Teammitglied	Dan Lacey
Geschäftsführender Teilhaber	Christian Davis
Senior Account Director	Imogen Walkden
Etatdirektor	Isabella Forbes
Senior Account Manager	Brydie Heaphy
Senior Account Manager	Evie Nagy
Kundenbetreuer	Zizzy Lugg-Williams
Trainee Account Manager	Sonia Khanna
Head of Strategy	Sophie Lean
Senior Strategist	Shaun Okoh
Produzent	Ashley Williams
Projektleiter	Duncan Collins
Projektleiter	Sophie Freeman
Produzent Digital	Kevin Katende
Werbeleiter	Chloe Saklow
Werbeleiter	Laurence Russ
Werbeleiter	Louise Silous-Holt
Werbeleiter	Dawn Hirst
Werbeleiter	Laura Tiplady
Werbeleiter	Lisa Hopper
Werbeleiter	Naomi Balaam
Werbeleiter	Janina Smith
Werbeleiter	Claire Russell
Werbeleiter	Jennifer Gallagher
Werbeleiter	Poppy Morgan
Werbeleiter	Clare Carter
Werbeleiter	Elina Svantesson
Werbeleiter	Max Davey
Regisseur	Vincent René-Lortie
Direktor Fotografie	Magnus Joenck
Executive Producer	Tess Mitchell
Produzent	Ellie Fry
Post-Produktion	Work Editorial
Cutter	Martin Leroy
Kolorist	Matt Turner
Sound Engineer	Jack Sedgwick
Ton	King Lear
Leitung Musik	Lizz Harman
Leitung Musik	DLMDD
Komponist	Theo Vidgen
Stills	Picture Club
Fotograf	Ben Stockley
Digitale Retuschierung	Dennis Tuffnell
Medienagentur	SMRS
Lead Client Partner	Charlotte Rock
Client Partner	Zoltan Ferenczy
Senior Client Manager	Robyn Brown
Client Manager	Adam Nicholson
Marketing Consultant	Rachel Empson