Titel | Your Airline's Either Got It Or It Hasn't |
Agentur | Y&R London |
Kampagne | Your airline's either got it or it hasn't - Virgin Atlantic |
Werbende | Virgin Atlantic |
Marke | Virgin Atlantic |
Datum der ersten Ausstrahlung/Veröffentlichung | 2010 / 10 |
Geschäftsbereich | Fluglinien, Flughäfen, Bahnreisen, Busreisen, Fähren, Schiffsreisen |
Slogan | Your airline's either got it or it hasn't |
Story | Featuring the strap-line "Your airline's either got it or it hasn't", the campaign takes the viewer on a metaphorical flight with Virgin Atlantic - guiding them through a surreal and glamorous world of airline iconography and dramatising how it feels to fly with the airline. |
Philosophie | Virgin Atlantic launches its first fever global TV campaign as it looks to strengthen its recovery from recession and reinforce the airline's "it" factor. |
Medientyp | Fernsehen & Kino |
Soundtrack | Feeling Good |
Executive Creative Director | Mark Roalfe |
Texter | Pip Bishop |
Art Director | Chris Hodgkiss |
Produktionsfirma | Partizan London |
Regisseur | Traktor |
Agency Producer | Jody Allison |