Titel | Mumble |
Agentur | Fallon |
Kampagne | Contemplative Sweets - The Natural Confectionery Company |
Werbende | Cadbury |
Marke | The Natural Confectionery Company |
Posted | Oktober 2008 |
Geschäftsbereich | Süßigkeiten, Bonbons |
Story | The advertising shows the sweets, come to life, chatting about their naturalness but through a slightly wonky lens. |
Philosophie | The advertising idea builds on this heritage by developing a kidult tone of voice, which is at once charming and edgy. |
Problem | Founded in Australia in 1947, The Natural Confectionery Company aimed to create fun sweets for people who wanted to enjoy a treat but didnt want to have artificial flavours or colours in them. Launch The Natural Confectionery Company in the UK |
Ergebnis | Martin Driver, Senior Brand Manager at Cadbury, said, The advertising has a unique and distinctive look which is great for a new brand. It also clearly explains the proposition in a really engaging way. And it entertains me. |
Medientyp | Fernsehen |
Länge | |
Markt | Großbritannien |
Werbeleiter | Martin Driver |
Executive Creative Director | Richard Flintham |
Creative Teammitglied | Dirk van Dooren |
Creative Teammitglied | Matthew Keon |
Agency Producer | Gemma Knight |
Etatdirektor | Tamsin Northridge |
Etat-Planer | Tamsin Davies |
Regisseur | Tom Kuntz |
Filmproduzent/Produzent | Nell Jordon |
Produktionsfirma | Morton Jankel Zander (MJZ) |