| Titel | #Metoo |
| Agentur | McCann Johannesburg |
| Kampagne | #MeToo |
| Werbende | The Tears Foundation |
| Marke | The Tears Foundation |
| Posted | Mai 2018 |
| Geschäftsbereich | Gewalten, sexueller Missbrauch |
| Story | The #metoo movement is one of the most important in our time, with more than 250,000 mentions daily and 242,556,572,641 impressions so far. Casting a spotlight on sexual abuse and harassment had led to thousands and thousands of women coming forward. Men have responded in support and a dozen secondary hashtags have sprung up all over Social Media. Except, little children aren't on Social Media. They have no voice on Twitter or Facebook, and in a lot of countries, sexual abuse of children is more prevalent than with adults. They need to be heard. They deserve to have a voice. So we set out to help them join the conversation. |
| Medientyp | Fernsehen |
| Länge | |
| Creative Director | Michael Blore |
| Creative Director | Mike Müller |
| Creative Director | Hennie Stander |
| Art Director | Bruce Murphy |
| Art Director | Mike Müller |
| Texter | Eric Wittstock |
| Texter | Hennie Stander |
| Illustrator | Bruce Murphy |
| Regisseur | Bevan Cullinan |
| Production Agency | Picture Tree |
| Kundenbetreuer | Carolyn White |
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