| Titel | My Pool |
| Agentur | Fallon |
| Kampagne | Progress is Perfection |
| Werbende | Danone Wave |
| Marke | Silk |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2018 / 1 |
| Geschäftsbereich | Milch & Milchprodukte |
| Story | Silk, America's number one plant based beverage brand, launched 'Progress is Perfection', a new ad, created by Fallon Minneapolis. It stars Olympic gold medalist and world champion Michael Phelps in an unusual way – as the foil for Greg a hardworking everyman who drinks Silk and swims laps a few mornings every week. To be clear, he has no interest in attaining a Phelps-esque level of perfection. Rather than Phelps, Greg is presented as the ideal while Silk highlights that progress, in and of itself, is perfection. This spot is the first of several which will each showcase different types of progress happening in our day-to-day lives but for which we may not give ourselves enough credit |
| Medientyp | Fernsehen |
| Länge | |
| Kolorierung | MPC LDN |
| Produktionsfirma | Imperial Woodpecker |
| Texter | Simon Roseblade |
| Art Director | Jay Morrison |
| Planning Partner | Chad Koehnen |
| Integrated Producer | Erin Kirby |
| Produktionsleitung | Pat Sidoti |
| Head of Business Affairs Manager | Brendan Lawrence |
| Direktor Digital | Matt Benka |
| Creative Director | Rick Utzinger |
| Chief Creative Officer | Jeff Kling |
| Business Leader | Jordan Hoffarber |
| Account Supervisor | Natalie Harrison |
| Kundenbetreuer | Julia Frayne |
| Sounddesigner | Jeff Payne |
| Produzent Ton | Maddee Bonniot |
| Sound Design and Mix | Ben Freer |
| Assistant Mixer | Andrew Smith |
| Executive Producer | Melissa Elston |
| Audio-Postproduktion | Eleven Sound |
| Offline Post Producer | Rebecca Jameson |
| Geschäftsführer | Damian Stevens |
| Produktionsleitung | Kirsten Thon-Webb |
| Executive Producer | Crissy DeSimone |
| Cutter | Will Hasell |
| Redaktionsbüro | Arcade Edit |
| Assistenzredakteur | Tessa Malsam |
| VFX Company | Timber |
| Produzent | James L. Reid |
| Flame Assistant | Brandon Harden |
| Flame Assistant | Brack Hightchew |
| Flame Artist | Chris Homel |
| Executive Producer | Sabrina Elizondo |
| Regisseur | Jon Lorenz |
| Creative Director | Jonah Hall |
| Creative Director | Kevin Lau |
| Color Producer | Rebecca Boorsma |
| Kolorist | Mark Gethin |
| 2D Artist | Zach Carnes |
| Produzent | Anita Wetterstedt |
| Executive Producer / Managing Partner | Doug Halbert |
| Executive Producer | Charlie Cocuzza |
| Direktor Fotografie | Mihai Malaimare Jr. |
| Regisseur | Stacy Wall |
Mehr Projekte
ALLE SEHENUnicorn
- MARKE:
- Veloz
- AGENTUR:
- Superconductor
Sasquatch
- MARKE:
- Veloz
- AGENTUR:
- Superconductor
Sasquatch
- MARKE:
- Veloz
- AGENTUR:
- Superconductor
Acura Summer
- MARKE:
- Acura
- AGENTUR:
- MullenLowe Los Angeles
ROBBIE - Microwaves Not Welcome
- MARKE:
- Chipotle
- AGENTUR:
- Venables Bell + Partners
KRISTA - Fresh Everyday
- MARKE:
- Chipotle
- AGENTUR:
- Venables Bell + Partners
BRE - Just Bragging
- MARKE:
- Chipotle
- AGENTUR:
- Venables Bell + Partners
CARSON - Good Food, Good Person
- MARKE:
- Chipotle
- AGENTUR:
- Venables Bell + Partners
Attention
- MARKE:
- Common Sense Media
- AGENTUR:
- Goodby Silverstein & Partners