Titel | Fake |
Agentur | J. Walter Thompson London |
Kampagne | Fake |
Werbende | Kimberly-Clark Worldwide, Inc. |
Marke | Andrex |
Posted | Januar 2009 |
Geschäftsbereich | Toilettenpapier, Reinigungstücher |
Problem | Although most toilet paper shoppers agree that Andrex is higher quality, they sometimes buy other brands when tempted away by price and promotions The job at hand, then, was to remind shoppers why using Andrex is not something they should compromise. The message of the TV was that the Andrex brand has no substitute. |
Medientyp | Fernsehen |
Länge | |
Redaktionsbüro | Marshall Street Editors |
Executive Creative Director | Russell Ramsey |
Creative Director | Dominick Lynch-Robinson |
Art Director | Roydon Turner |
Texter | Jamie Thompson |
Agency Producer | Eira Ellis |
Etat-Planer | Sophie Lewis |
Etat-Planer | Jennifer Baldwin |
Etatdirektor | Tamara Holland-Martin |
Etatdirektor | David Laffan |
Regisseur | Martin Brierley |
Produktionsfirma | Bare Films |
Cutter | Kate Owen |