| Titel | Hinges |
| Agentur | Deutsch NY |
| Kampagne | Inner IKEA - IKEA |
| Werbende | IKEA |
| Marke | IKEA |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2008 / 10 |
| Geschäftsbereich | Haushaltsgeräte, Möbel & Gartenbedarf |
| Slogan | Home is the most important place in the world. |
| Story | The muse, a wise and experienced woman, knows the true value of an IKEA purchase a character of the subconscious who backs up consumers' purchase decisions with noteworthy facts and anecdotes about IKEA furniture and pats them on the back for the smart choices they made all with the quirkiness and sense of humor IKEA is known for. |
| Medientyp | Fernsehen |
| Länge | |
| Markt | Vereinigte Staaten von Amerika |
| Produktionsfirma | Furlined |
| Redaktionsbüro | MacKenzie Cutler |
| Group Creative Director | Nathan Hunt |
| Chief Creative Officer | Heh Assoc |
| Art Director | Anthony Alvarez |
| Texter | Jennifer Perry |
| Stellvertretender Art Director | Krystyn Campbell |
| Director of Broadcast Production | Jim Frame |
| Agency Producer | Lauren Ziffer |
| Kolorist | Tim Masick |
| Kolorist | Company 3 |
| Direktor Fotografie | Max Malkin |
| Regisseur | Speck/Gordon |
| Executive Producer | David Thorne |
| Filmproduzent/Produzent | Anita Wetterstedt |
| Cutter | Ian Mackenzie |
| Produzent | Melissa Miller |
| Cutter | Mona Salma |
| Musik | Pulse Music |
| Komponist | Jay Lifton |
| Produzent | Dan Kuby |
| Komponist | Danny Weinkauf |
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