AdForum
Jessica Halter-Powell
Jessica Halter-Powell
Anzeigenmarketing at MGM Mirage
El Segundo, Vereinigte Staaten von Amerika
Bearbeiten
Alle Arbeiten sehen
TitelPoker
Agentur
Kampagne Shut Up & Play - New York-New York Hotel
Werbende MGM Mirage
Marke New York-New York Hotel & Casino
Datum der ersten Ausstrahlung/Veröffentlichung 2008 / 10
Geschäftsbereich Hotels, Unterkunft
Story The rebranding of New York-New York Hotel & Casino was launched with a strong OOH campaign in Los Angeles and San Francisco where Shut Up & Play flexed its muscle by taking on yet another role, this time as a headline for all non-retail messages. The OOH work served as a great introduction to the revived Vegas brand before launching into a national print campaign with buys in People and LA Magazine. The national print buys allowed David&Goliath to have even more fun with the NY voice with headlines like, "All the fun of New York without the hot garbage smell."
Philosophie David&Goliath worked with renowned photographer Lauren Greenfield to capture NY-NY table gamers, slot players and club goers having fun and in the moment at various places on the casino floor including: the high limits table area, the slot machines and Rok Vegas, NY-NY's newly opened night club.
Problem THE OBJECTIVE: ENOUGH "SEXY" HIPSTER B.S. ALREADY.
Stand out in the "sea of sameness" that is Las Vegas advertising…NY-NY needed to differentiate itself from the hip and sexy bandwagon that other Las Vegas casinos were on. Re-introduce the property to consumers in a fresh, new way that engages the public and prompts visitors to think of NY-NY in a different, positive light, putting them top of mind on consumers' Las Vegas destination list. Create work that could only be owned by New York-New York Hotel & Casino.
Medientyp Presse & Publikationen
Anzeigenmarketing
Chief Creative Officer
Executive Creative Director
Creative Director
Art Director
Art Director
Texter
Texter
Texter
Fotograf
Filmproduzent/Produzent
Produktionsfirma
Art Buyer
Art Buyer
Anzeigenmarketing

An diesem Projekt beteiligte Leute

Ähnliche Werbungen

Im Trend

Nicolas Mejia

Creative Director
Seattle, Vereinigte Staaten von Amerika
Amazon

Myra Nussbaum

CCO & President
Chicago, Vereinigte Staaten von Amerika
Havas

Myra Nussbaum is President and Chief Creative Officer of Havas Ch...

Jeff Estok

Partner
sydney, Australien
Navigare

"Jeff Estok joined Navigare as a Partner in 2009.  Prior to that,...

Eric Stern

Managing Director / Partner
Culver City, Vereinigte Staaten von Amerika
Anonymous Content, Los Angeles

Chris Sumner

SVP, Business Development & Strategy
Los Angeles, Vereinigte Staaten von Amerika
Refinery29, Inc.

I am Head of Business Development & Strategy at Refinery29. My ro...

Lara Burniston

Managing Director
Los Angeles, Vereinigte Staaten von Amerika
Circus

As Managing Director of Circus Marketing in LA, I collaborate acr...

Ariel Soto

Vice President & Chief Creative Officer
Mexico, Mexiko
BBDO Mexico

Ariel Soto is a 16-year experience creative. Actually he’s VP &...

Katy Sumption

Creative Director and Co-founder
LONDON, Großbritannien
The Elephant Room

Over the past six months as co-founder of agency start-up The Ele...
MEHR PROFILE ANSEHEN

Ein kostenloses Talentprofil erstellen Mitglied von AdForum werden

Los geht's