Acura - "Bette RDX_TSX"

RPA

RPA Santa Monica, Vereinigte Staaten von Amerika

9652

Marke: Acura
Länder: Vereinigte Staaten von Amerika

Werbende: Acura

Titel	Bette RDX_TSX
Agentur	RPA
Kampagne	Season of Reason 2011
Werbende	Acura
Marke	Acura
Datum der ersten Ausstrahlung/Veröffentlichung	2011 / 11
Produkt	RDX & TSX
Geschäftsbereich	Autos
Slogan	At a time when it’s easy to go overboard, Acura invites you to be smarter and over-save during the Season of Reason sales event.
Story	Acura’s “Season of Reason” campaign returns for the third year featuring superstars Bette Midler and Gordon Ramsay. Developed by Acura’s agency of record, rp&, a division of RPA, the sales event campaign emphasizes the value of Acura for affluent but recession-fatigued shoppers. The spots, shot by The Perlorian Brothers, open with a holidaymaker making the well-intentioned announcement that they had hired celebrity talent to make for an extra-special holiday. In the spot starring actress Bette Midler, a local caroler brings her on to make his singing troupe the best on the block only to have the ostentatiously dressed Midler commandeer the group and deliver an outlandish performance.
Medientyp	Fernsehen
Filmübertragung	MPC LA
Produktionsfirma	Elias Arts
Produktionsfirma	Furlined
Kolorierung	Mark Gethin
Spezialeffekte	Matthew Lydecker
Post-Produktion	Airship Post
Komponist	Christopher Kemp
Direktor Fotografie	Curtis Clark
Direktor Fotografie	Bryan Newman
Regisseur	Perlorian Brothers
Herstellungsleiter	Josh Porter
Executive Producer	David Thorne
Agency Producer	Carolyn Casey
Agency Executive Producer	Jack Epsteen
Art Director	Puja Shah
Stellvertretender Creative Director	John Guynn
Stellvertretender Creative Director	Eric Goldstein
Leiter Creative Group	Phillip Squier
Executive Creative Director	John Hage