| Titel | Over 73 million sharks are bitten by humans |
| Agentur | PPK |
| Kampagne | Shark finning |
| Werbende | Animal Welfare Institute (AWI) |
| Marke | Animal Welfare Institute (AWI) |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2023 / 2 |
| Geschäftsbereich | Tierrechte |
| Story | The campaign aims to bring awareness to the growing problem of Shark Finning. The posters use dramatic original illustrations, designed like black and white paintings with a hint of red blood, to make a shocking point : the worst shark attacks are by humans. This world wide problem is changing the balance of our oceans. The public need to support legislation to make shark fin soup illegal. |
| Medientyp | Plakat |
| Executive Creative Director | Paul Prato |
| Creative Director | Michael Schillig |
| Texter | Michael Schillig |
| Art Director | Alan Schneller |
| Illustrator | Alan Schneller |
| Creative Director | Javier Quintana |
Mehr Projekte
ALLE SEHENLots of people would kill for a bowl of this soup
- MARKE:
- Animal Welfare Institute (AWI)
- AGENTUR:
- PPK
One particular species is responsible for over 73 million shark attacks
- MARKE:
- Animal Welfare Institute (AWI)
- AGENTUR:
- PPK
Doubler by Gold Rush
- MARKE:
- Florida Lottery
- AGENTUR:
- PPK
Center for Girls
- MARKE:
- PACE Center for Girls
- AGENTUR:
- PPK
Tiger Cub
- MARKE:
- Big Cat Rescue
- AGENTUR:
- PPK
First Dance
- MARKE:
- Bright House Networks
- AGENTUR:
- PPK
RR Choices
- MARKE:
- Time Warner Cable
- AGENTUR:
- Bernstein-Rein
HD Choices
- MARKE:
- Time Warner Cable
- AGENTUR:
- Bernstein-Rein