Localiza - "Xtraordinary Driving School (Case Film)"

Maloca73 Belo Horizonte, Brasilien

2018

Marke: Localiza
Länder: Brasilien

Werbende: Localiza Rent A Car

Titel	Xtraordinary Driving School (Case Film)
Agentur	Maloca73
Kampagne	Xtraordinary Driving School
Werbende	Localiza Rent A Car
Marke	Localiza
Datum der ersten Ausstrahlung/Veröffentlichung	2023 / 4
Geschäftsbereich	Transport, Reise & Tourismus
Philosophie	Latin America's largest car rental company, Localiza, has launched its Xtraordinary Driving School to empower people with intellectual disabilities to earn their driver’s licences. According to data from the Ministry of Infrastructure, Brazil has more than 74 million licensed drivers - but only two with Down’s syndrome. Despite the fact that there are no restrictions on people with intellectual disabilities driving, most either aren’t aware of this or have faced social and intellectual barriers growing up. The initial impetus for the campaign came about after Rui Tofani, a planner at Localiza wanted to help a friend with Down’s syndrome fulfil her dream of obtaining a driver’s licence. Reflecting on the obstacles she would face, Localiza's in-house agency, Maloca73, was spurred on to make a change. With the Xtraordinary Driving School, Localiza will not only raise awareness for the opportunities available for aspiring drivers, but also offer driving courses and cover the expenses of 30 aspiring drivers with intellectual disabilities. One of Brazil’s drivers with Down’s syndrome is Laura Simoes, whose story is told in the hero video broadcast across TV and social media. Having always been fascinated with driving, we watch as the day comes for her to translate her dreams into reality, backed by her own determination and the support of those around her. The campaign has already achieved enormous success, reaching more than 15 million unique users, prompting 98% positive interactions on social media, and even getting the attention of the Brazilian senate. The school’s first enrollment class was filled less than 24 hours after its launch, and four were filled in the first three days. Localiza has also partnered with the Mano Down Institute, a non-profit organisation promoting the autonomy and inclusion of people with Down’s syndrome and other disabilities.
Medientyp	Case Study
Länge	120 seconds
Chief Marketing Officer (CMO)	Antônio Augusto
Brand Director	Tatiana Rocha
Digital Marketing Director	Juliana Valeriano
Creative Director	Dan Zecchinelli
Creative Director	Rodrigo Spotorno
Designer	Átila Milanio
Designer	Matheus Carvalho
Texter	Ildeu Filho
Texter	Dan Zecchinelli
Art Director	Estevao Domingues
Projektmanager	Rayssa Monteiro
Account Executive	Camila Caldas
Account Executive	Vanessa Maraísa
Kontoassistent	Vitória Jéssica
Motion Designer	Marco Oliveira
Planner	Giovanna Bayara
Planner	Rui Tofani
Webdesigner	Cláudio Nascimento
Developer	Braulio Mateus
Content	Rejayne Nardy
Content	Gabriela Sá
Content	Lais Sousa
Content	Rodrigo Sales
Online Media	Bruno Henrique Teixeira
Online Media	Elaine Neves
Online Media	Gabriela Mansano
Werbeleiter	Júlia Resende
Werbeleiter	Iane Sena
Trade Marketing	Luana Akemi
Trade Marketing	Larissa Pedrozo
Trade Marketing	Vitor Zavatta
Kreativer Berater	Daniel Correa
Kreativer Berater	Eduardo Marques
Kreativer Berater	Manuel Rolim
Kreativer Berater	Marcos Hosken
Kreativer Berater	Ricardo Matos
Produktionsfirma	Modernista Creative Producers
Regisseur	Gonzo Llorente
Executive Producer	Marcelo Monteiro
Executive Producer	Alexandre Lucas
Account Executive	Iara Demartini
Account Executive	Nicole Bonnet
Production Creative Director	André Inácio
Production Creative Director	Alexandre Lucas
1st AD	Raquel Reis
2nd AD	Caio Alfieri
Direktor Fotografie	Leo Kawabe
Produktionsmanager	Pedro Gomes
Produktionsmanager	Thais Girotto
Production Director	Gilberto Pereira
Produktion	Monica Silva
Produktion	Antonio Marcos
Casting	Alice Wolferson
Casting	Neto Avena
Art Director	Karla Salvoni
Objects Production	Bruna Ramos
Make-Up Artist	Laura La Laina
Makeup Assist	Camila Ahn
Set Production	Clayton Dantas
Post Production / Finishing	Augusto Medeiros
Finishing Assistant	Gabriel Carneiro
Cutter	Daniel Prync
Color Grade Company	Psycho N' Look
Motion / VFX	Fabio Meira
Projektmanager	Simone Ferreira
Tonproduktion	OITAVA
Tonproduktion	Flávio Guerra
Tonproduktion	Leo Correia
Tonproduktion	Sílvia Niffinegger
Photography	LUMINI Fotografia
Fotograf	Márcio Rodrigues
Fotograf	Marco Mendes
Technical Consultant	Instituto Mano Down
Technical Consultant	Bruna Moreira
Technical Consultant	Carolina Mota
Technical Consultant	Dudu do Cavaco
Technical Consultant	Gabriel Leandro
Technical Consultant	Leonardo Gontijo
Technical Consultant	Miia Siqueira
Visual Identity	Ewerton Mokarzel
Visual Identity	Arnaldo Bastos
Visual Identity	Daniel Alencar
Visual Identity	Felipe Luz
Visual Identity	Rodrigo Valdevite
Visual Identity	Lucas Machado
Visual Identity	Julia Bergamo
Visual Identity	Amanda Oliveira
Visual Identity	Felipe Montagnoli
Visual Identity	Gustavo Vasconcelos
Visual Identity	Pedro Silva
Visual Identity	Beatriz Zaidan
Visual Identity	Gianlucca Segato
Visual Identity	Thayná Alves
Visual Identity	Hugo Pinheiro
Visual Identity	Gabriel Porto
3D Illustration	XCAVE Studios
Offline Media	Agência Sophí
Offline Media	Rhayda Rufino