OVK (Parents of Road Victims) - "The Safety Jingle"

Happiness Brussels, an FCB Alliance

Happiness Brussels, an FCB Alliance Bruxelles, Belgien

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Titel	The Safety Jingle
Agentur	Happiness Brussels, an FCB Alliance
Kampagne	Safety Jingle
Werbende	OVK / PEVR (Parents of Child Road Victims)
Marke	OVK (Parents of Road Victims)
Posted	November 2016
Geschäftsbereich	Verkehrssicherheit
Story	On average Radio Hosts of popular radio stations ask their listeners to call-in, text or post, 46 times a day. But in Belgium 80% of the people listen to the radio while driving. Instead of coming up with yet another one-off awareness campaign, we came with a more permanent solution: The Safety Jingle. A short (8 second) audio message radio hosts can play right after they ask their listeners to call, text or tweet, to remind everybody not to use their phone behind the wheel. The Safety Jingle was recorded with the voices of actual parents who lost a child in a road traffic accident and sounded like this: “but please, no phone behind the wheel. A request by Parents of Road Victims. Like us.” The music contains the names of the 155 children who died in a traffic accident last year.
Medientyp	Fernsehen & Kino
Länge	129 seconds
Chief Creative Officer	Geoffrey Hantson
Creative Director	Philippe Fass
Creative Director	Pieter Claeys
Art Director	Tim Schoenmaeckers
Texter	Niels Sienaert
Produzent	Bart Vande Maele
Regisseur	Dirk Domen
Agency Producer	Tuyet Hoang