| Titel | Dreamcaster |
| Agentur | FCB New York |
| Kampagne | Dreamcaster |
| Werbende | AB Inbev |
| Marke | Michelob Ultra |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2022 |
| Geschäftsbereich | Bier, Cidre |
| Story | The NBA brings joy to billions. Yet its joy isn’t equally accessible to all. So as a brand that famously believes “It’s Only Worth It If You Enjoy It,” Michelob ULTRA needed to plant its flag in the cultural conversation about accessibility in sports. |
| Philosophie | We developed groundbreaking technology that immersed blind and visually impaired fans in the joy of live sports. Launching the technology during the Playoffs kick-started our commitment to making the joy of sports accessible to all. |
| Problem | 284 million sports fans worldwide struggle to enjoy live games because they’re blind or visually impaired. They can listen to play-by-play commentary, but anyone who loves basketball knows there’s more to the game. |
| Medientyp | Case Study |
| Länge | |
| Produktionsfirma | HēLō |
| Produktionsfirma | DaHouse Audio |
| Produktionsfirma | NEPYRU |
| PR Agency | 3PM |
| Medienagentur | Starcom USA |
| Chief Creative Officer | Michael Aimette |
| Chief Creative Officer | Gabriel Schmitt |
| Group Creative Director | Alexandre Abrantes |
| Creative Director | Thomas Mori |
| Creative Director | Simon Dolsten |
| Designer | Vitor Hugo Favero |
| Art Director | Vitor Hugo Favero |
| Art Director | Roxane Schneider |
| Art Director | Victoria Rocha |
| Agency Designer | Eric Benitez |
| Image Design | Breithner Monteiro |
| Agency Editor | Chris Monteiro |
| Agency Editor | Stephen Jess |
| Group Account Director | Diana Gonzalez-Cash |
| Kreativpartner | Danilo Boer |
| Texter | Pieter Claeys |
| Head of Design | Sy-Jenq Cheng |
| Head of Design | Sy-Jenq Cheng |
| Produktionsleitung | Nick Williams |
| Director of Integrated Production | Daniel Roversi |
| Head of Design | Sy-Jenq Cheng |
| Integrated Producer | Pim Leeuwenkamp |
| Produktionsmanager | Connor Bland |
| Projektmanager | Lilly Sessions |
| Leiter Strategie | Todd Sussman |
| Head of Design | Sy-Jenq Cheng |
| Strategy Director | Jamie Rutherford |
| Account Supervisor | Logan Butler |
| Content Creator | Adam Nelson |
| Assistant Account Executive | Matthew Hamburg |
| Management Supervisor | Elisa Tanganelli |
| Program Director | Abby Kiefer |
| Strategist | Michael Schonfeld |
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