Executive Creative Director & General Manager
at
The Classic Partnership Advertising, Dubai
Dubai, Vereinigte Arabische Emirate
| Titel | #CreateForGood |
| Agentur | The Classic Partnership Advertising |
| Kampagne | #CreateForGood |
| Werbende | TikTok |
| Marke | TikTok |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2019 / 8 |
| Geschäftsbereich | Andere Online-Dienste |
| Story | TikTok challenges are extremely popular across the platform, garnering engagement from key influencers and generating billions of views. We made use of this to create a unique TikTok challenge that taught people the basics of sign language. Popular regional celebrities spread the message and took part in the challenge raising awareness on the importance of sign language for 20 million hearing and speech impaired individuals across the Middle East and North Africa. Turning one of the world's most popular social platforms truly social and inclusive towards one and all. |
| Medientyp | Social Media |
| Länge | |
| Sound Company / Music Company | Soundstruck |
| Executive Creative Director | Alok Gadkar |
| Creative Group Head - Design | Mangesh Zemse |
| Creative Group Head - Copy | Anshuman Bhattacharya |
| Senior Copywriter | Sawsan Salameh |
| Texter | Anshuman Bhattacharya |
| Art Director | Abhay Chawak |
| Art Director | Mangesh Zemse |
| Kundenbetreuer | Kyra Qureshi |
| General Manager | Rahul Kantharia |
| Executive Producer | Vitthal Deshmukh |
| Produktionsmanager | Zohra Ameen |
| Komponist | Charles El Soueidi |
| Cutter | Shibesh K Chandaran |
| Animation | Tarun Ghosh |
| Marketing Manager | Mohamed Fouad |
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