Kenco - "Coffee Vs Gangs (90s)"

J. Walter Thompson London

J. Walter Thompson London London, Großbritannien

11445

Marke: Kenco
Länder: Großbritannien

Werbende: Mondelez International

Titel	Coffee Vs Gangs (90s)
Agentur	J. Walter Thompson London
Kampagne	Coffee Vs Gangs
Werbende	Mondelez International
Marke	Kenco
Datum der ersten Ausstrahlung/Veröffentlichung	2014 / 8
Geschäftsbereich	Kaffee, Tee, Kakao
Story	Sustainability has become the norm within the coffee industry and consumers are becoming increasingly skeptical of ethical messages from big brands. In an effort to make a real difference in people’s lives, JWT London developed a pioneering, category-redefining idea to reawaken the UK population to Kenco's commitment to doing good. Kenco, one of the world largest coffee brands, has embarked on an initiative that brings the brand beyond its limits.
Story (Originalsprache)
Philosophie	In Honduras, where the gang problem is one of the worst in the world, JWT has set up a year-long scheme to train young at-risk people in coffee farming. The 20 recruits will be given the training and support to build a better life for themselves as coffee farmers, away from the gangs.
Problem	Kenco sources its coffee from some of the most beautiful countries in the world. However, many of these countries are ridden with gangs responsible for thousands of murders, with countless innocent people caught in the crossfire. The unfortunate reality of young people growing up amongst the gangs is that lacking opportunity, they tend to fall into the gang life. The idea, by the JWT London team, was to give them a choice where currently they have none.
Medientyp	Fernsehen
Länge	90 seconds
Markt	Honduras
Mehr Informationen	http://www.coffeevsgangs.com/
Medienagentur	PHD UK
Produktionsfirma	Ridley Scott Creative Group
Post-Produktion	Absolute Post
Cutter	Whitehouse Post
Tonstudio	Greek Street Studios
Executive Creative Director	Russell Ramsey
Creative Director	Jaspar Shelbourne
Art Director	Matt Leach
Texter	Jess Oudot
Agency Producer	Carley Reynolds
Assistant Agency Producer	Lula Boardman
Etat-Planer	Neil Godber
Etat-Planer	Helen St Quintin
Etatdirektor	Adrian Ash
Etatdirektor	Emma Howarth
Etatdirektor	Patrick Netherton
Etatdirektor	Angus Flockhart
Medienplaner	Sarah Nugent
Medienplaner	Rebecca Stafford
Regisseur	Johnny Hardstaff
Executive Producer	Annabel Ridley
Ton	Dan Weinberg
Musik	Colin Smith