IKEA - "Embrace Change"

Deutsch NY

Deutsch NY New York, Vereinigte Staaten von Amerika

9301

Marke: IKEA
Länder: Vereinigte Staaten von Amerika

Werbende: IKEA

Titel	Embrace Change
Agentur	Deutsch NY
Kampagne	Embrace Change (D.C.) - IKEA
Werbende	IKEA
Marke	IKEA
Posted	Januar 2009
Geschäftsbereich	Einzelhandel, Vertrieb & Gastättengewerbe
Story	President-elect Obama's notion of change and his commitment to fiscal responsibility match IKEA's philosophy of practical and affordable home furnishings for all. For this reason, IKEA is extending a free offer to the First Family to redesign and furnish any rooms in the White House using IKEA furniture, accessories, and its team of designers.
Philosophie	Three lucky winners will receive IKEA gift cards valued at $1,500.
Problem	During the week of January 12th, visit the website for a preview of how Change is Coming. Starting on January 16th, site visitors can custom-design a virtual Oval Office and sign up for a chance to win furnishings to bring change to their own oval, square or rectangular offices at home.
Ergebnis	The "Embrace Change '09" campaign complements the inaugural events in D.C. and the practical, affordable design solutions American families seek for their home.
Medientyp	Internetseiten
Mehr Informationen	embracechange09.com
Anzeigenmarketing	Louise Thach
Anzeigenmarketing	Shaun Leavy
Media Director	Vonda LePage
Chief Creative Officer	Heh Assoc
Group Creative Director	Nathan Hunt
Texter	Nick Bayne
Art Director	Grant Piper
Agency Executive Producer	Lauren Ziffer
Agency Producer	Sam Helfer
Designer	Joseph Barille
Programmierer	Michael Nicosia
Software Entwickler	Scott Alcid
Software Entwickler	Mike Gomez
QA	Carlos Solorzano
Executive Producer	Jeremy Rosenberg
Produzent	Nili Suhami
Art Director	Anthony Alvarez