Rafael Rizuto
CCO at Ogilvy North America
New York, Vereinigte Staaten von Amerika
TitelWhen You Graduate, They Graduate
Agentur
Kampagne When You Graduate, They Graduate
Werbende Ad Council / The Dollar General Literacy Foundation (DGLF)
Marke Ad Council / The Dollar General Literacy Foundation (DGLF)
Datum der ersten Ausstrahlung/Veröffentlichung 2022 / 5
Geschäftsbereich Gemeinnützige Organisationen
Philosophie The Dollar General Literacy Foundation (DGLF) and the Ad Council are releasing new public service announcements (PSAs) today to reach adults without a high school diploma. As part of their longstanding Finish Your Diploma campaign, the new "When You Graduate, They Graduate" campaign shows that along with increased job opportunities and higher earnings, parental literacy and high school completion can have a positive ripple effect on the family. The campaign was developed pro bono by creative advertising agency BBH USA.
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