| Titel | Doritos Guru YouTube Channel |
| Agentur | Proximity Canada |
| Kampagne | Doritos Guru - Doritos |
| Werbende | PepsiCo Inc. |
| Marke | Doritos |
| Posted | März 2009 |
| Geschäftsbereich | Herzhafte Snacks |
| Story | YouTube provides access to creators and critics en mass with 90%+ reach in Canada against the Doritos target. |
| Problem | Playing where our audience plays, videos on YouTube create massive viral presence throughout the contest/campaign and create awareness, buzz and seeding with a focused audience of creators and critics who are all about user generated content. Doritos worked closely with Youtube to be the first advertiser to utilize their homepage takeover. The one day buy on Superbowl Sunday drove 85k visits to our Talking Toys watch page. |
| Medientyp | Internetseiten |
| Mehr Informationen | www.youtube.com/user/doritosguru |
| Creative Director | John Gagne |
| Creative Director | Ian MacKellar |
| Stellvertretender Creative Director | Jon Webber |
| Texter | Jon Webber |
| Art Director | Andrew Kontra |
| Projektmanager | Jason Dick |
| Flash Developer | Lanny Geffen |
| Digitale Produktion | Stuzo Group |
| Kundenbetreuer | Tim Welsh |
| Kundenbetreuer | Cheryl Gosling |
| Kundenbetreuer | Paul Lin |
| Digital Planner | Zachary Klein |
| Digital Planner | Dino Demopoulos |
| Digital Planner | Amanda Goundry |
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