Titel | Amy |
Agentur | FCB London |
Kampagne | Stop abuse before it starts |
Werbende | National Society for the Prevention of Cruelty to Children |
Marke | NSPCC |
Datum der ersten Ausstrahlung/Veröffentlichung | 2013 / 4 |
Geschäftsbereich | Karitative, Ehrenamtliche Organisationen |
Story | The film depicts a four hour old baby girl, Amy, in her hospital crib. Amy narrates from the future to describe the horrific abuse that is destined to be inflicted on her. The hypnotic backing track, by Brian Eno, and softly shot scene are in powerful contrast to the hard and disturbing message. |
Philosophie | To drive donations to the NSPCC by highlighting the issue of child abuse, and explain how the NSPCC helps prevent this abuse. |
Medientyp | Fernsehen & Kino |
Länge | |
Creative Director | Al Young |
Texter | Simon Cenamor |
Art Director | Raymond Chan |
Other | Keren Bester |
Other | Susie Shing |
Etatdirektor | Charlie McDevitt |
Produzent | Dave Clark |
Medienagentur | OMD |
Produktionsfirma | Stink Films |
Regisseur | Yann Demange |
Cutter | Ian Berry |
Post-Produktion | The Mill London |
Audio-Postproduktion | Nick David |