Apotek Hjärtat - "A Hard Pill To Swallow"

Åkestam Holst /NoA

Åkestam Holst /NoA Stockholm, Schweden

Awards

5196

Diese Werbung ist Teil der Kollektion ACT Responsable

Marke: Apotek Hjärtat
Länder: Schweden

Werbende: Apotek Hjärtat

Titel	A Hard Pill To Swallow
Agentur	Åkestam Holst /NoA
Kampagne	A Hard Pill To Swallow
Werbende	Apotek Hjärtat
Marke	Apotek Hjärtat
Datum der ersten Ausstrahlung/Veröffentlichung	2019 / 11
Geschäftsbereich	Fachgeschäfte
Slogan	It's time to question how our medicine is manufactured
Story	“With help from The Research Institutes of Sweden (RISE), Apotek Hjärtat has for the last few months worked on Sordidum Pharmacum - a pill made up of chemical remnants found in bodies of public water in Hyderabad, India, a key global centre for the manufacture of pharmaceutical drugs. The campaign was devised by Nordic-based Åkestam Holst. The creation of the pill is intended to shine a light on the absence of environmental regulation surrounding producing medicinal drugs, and the extent to which chemicals can enter local water supplies. RISE’s analysis of water in Hyderabad found traces of chemicals designed to treat epilepsy, HIV, cancer and more. A fuller list can be found below."
Medientyp	Interaktiv
Länge	96 seconds
Produktionsfirma	Bkry Noa
Produktionsfirma	Bold (Noa)
Art Director	Martin Noreby
Art Director	Joakim Khoury
Art Director	Michal Sitkiewicz
Texter	Simon Lublin
Texter	Rickard Beskow
Designer	Anna Forsberg
Cutter	Nisse Axman
Cutter	Eskil Lundberg
Filmproduzent/Produzent	Henrik Adenskog
Filmproduzent/Produzent	Sarah Frey
Filmproduzent/Produzent	Alex Picha
Chief Creative Officer	Magnus Jakobsson
Photo Editor	Olov Öqvist
Programmierer	Kalle Peterz
Kundenbetreuer	Linda Bryttmar
Kundenbetreuer	Lina Engler
Kundenbetreuer	Jennie Strinnhed