Stéphanie Leray
Associate director, Head of new business at Romance
PARIS, Frankreich
TitelParking Lot
Titel (Originalsprache)Parking (anglais)
Agentur
Kampagne World of tanks
Werbende Wargaming
Marke Wargaming
Datum der ersten Ausstrahlung/Veröffentlichung 2018 / 1
Geschäftsbereich Videospielekonsolen
Philosophie There’s only one place to own a tank--in the video game World of Tanks. Owning a tank in real life isn’t much fun and a most inconvenient proposition. It’s tough to grocery shop in, it won’t fit in a car wash--and in this spot, just getting into a parking lot is fraught with problems. Côme Ferré of Paris production house Wanda directed “Parking Lot” for ad agency Romance in Paris. This ad shows a guy trying to enter a parking lot with his tank--yielding frustratingly comedic results. In another spot, also directed by Ferré, we see the high cost of filling up a tank’s gas tank. The campaign is part of a new creative push for World of Tanks, the flagship game of Wargaming, the online game developer and publisher in the free-to-play market. Romance is Wargaming’s agency for pan-European communication. These commercials are being show in the U.K., France, Norway, Sweden, Denmark, Germany, the Czech Republic, Hungary, Romania and Turkey.
Medientyp Fernsehen
Länge
Markt Tschechien, Ungarn, Rumänien, Dänemark, Deutschland, Norwegen, Schweden, Großbritannien, Türkei
Creative Director
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Art Director
Producer
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Agency Team
Agency Team
Agency Team
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Audio

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