Titel | Men in nursing |
Titel (Originalsprache) | Changing Perceptions of Nursing in the NHS |
Agentur | MullenLowe UK |
Kampagne | We Are the NHS, We Are Nurses |
Werbende | NHS - National Health Service |
Marke | NHS |
Datum der ersten Ausstrahlung/Veröffentlichung | 2019 / 9 |
Geschäftsbereich | Krankenhäuse und Klinike |
Story | An NHS study last year found only 1 in 10 nurses were men, and revealed a stigma surrounding the job, where men can be deterred due to a perceived link between nursing and femininity. This campaign sought to overcome this gender imbalance. With the NHS finding that there aren’t enough role models to challenge the misconception around men in nursing, this ad proudly displays the incredible work men do every day across nursing roles in the NHS. It aired during the Rugby World Cup which meant we were able to reach our target male audience. |
Medientyp | Fernsehen |
Länge | |
Produktionsfirma | Somesuch |
Executive Creative Director | Mark Elwood |
Creative Director | Hugh Todd |
Creative Director | Lovisa Silburn |
Creative Teammitglied | Jaspar McIver |
Creative Teammitglied | Zebedee Devey |
Creative Teammitglied | Daisy Bard |
Creative Teammitglied | Orla O’Connor |
Creative Teammitglied | Hannah Brown |
Creative Teammitglied | Zara Drake |
Creative Teammitglied | Craig Hunt |
Creative Teammitglied | James Humphries |