| Titel | Let's make life here sweeter! |
| Agentur | BBR Saatchi & Saatchi |
| Kampagne | Let's make life here sweeter! |
| Werbende | Strauss Group Inc. |
| Marke | Elite |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2016 / 10 |
| Geschäftsbereich | Schokolade |
| Philosophie | That's why, in an effort to spread goodness and celebrate a brand that makes life in Israel that much sweeter, the country's leading chocolate brand - Elite Cow Chocolate - created a video stop-motion campaign starring plasticine figures celebrating Israelis who do good.The figure's faces were inspired by the chocolate bar's unique shape with its larger cube in the middle. |
| Problem | Focusing on the bad news that happens here and at other times showcasing the rude, boisterous and sometimes shameful misbehaviour of Israelis. |
| Medientyp | Fernsehen |
| Länge | |
| Chief Executive Officer (CEO) | Yossi Lubaton |
| Chief Creative Officer | Jonathan Lang |
| Creative Director | Idan Regev |
| Creative Director | Sharon Refael |
| Creative Director | Yaron Perel |
| Texter | Eran Spanier |
| Direktor Digital | Idan Kligerman |
| Direktor Digital | Maayan Dar |
| Account Supervisor | Lee Bryn |
| Account Supervisor | Daniel Shvartz |
| Account Executive | Naor Azubel |
| Produktionsmanager | Gali Starkman |
| Filmproduzent/Produzent | Ayelet Rotman |
| Leiter Strategie | Shai Nissenboim |
| Direktor Strategische Planung | Lora Goichman |
| Direktor Fotografie | Benny Mali |
| Direktor Fotografie | Ofer Ben Yehuda |
| Herstellungsleiter | Ran Pasternak |
| Sänger | Edan Alterman |
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