Titel Fresh Prints (Film case)
Agentur
McCann Barcelona
Kampagne
Fresh Prints
Werbende
Aldi
Marke
Aldi
Datum der ersten Ausstrahlung/Veröffentlichung
2018 / 5
Geschäftsbereich Kaufhäuser, Supermärkte
Story We published a series of pages in real time, something that was only possible with digital media. How? We coordinated this action with a couple of newspapers to get the freshest news at 9:00pm. We printed this and used it to wrap our fresh products, we took a picture, made our ad and sent it to presses before 11:00pm, when they get started. Accomplished: Our fresh product launched right next to the news that it was wrapped with, and we proved that printed press its more alive than it ever was.
Medientyp
Zeitungsanzeige
Länge 115 seconds
Medienagentur
Havas Barcelona
Executive Creative Director
Jon Lavin
Executive Creative Director
Raquel Martínez
Executive Creative Director
maite carrillo
Creative Director
Fernando Cerezo
Creative Director
Jaume Rufach
Creative Director
Eduard Cubel
Art Director
Fernando Cerezo
Art Director
Max Gener
Texter
Monica Moro
Texter
Jon Lavin
Kundenbetreuung
Eva Soler
Kundenbetreuung
Kelya Rodríguez
Produktionsfirma
CRAFT
Direktor Fotografie
Pere Pascual
Agency Producer
Sara Cuadrado
Agency Producer
Raquel Aguinaga
Chief Creative Officer
Monica Moro
General Creative Director
Marta Lluciá
President of Creative Leadership Europe
Adrian Botan
Chief Creative Officer
Mónica Moro
General Creative Director
Marta LLuciÃ
Executive Creative Directors
Raquel MartÃnez, Jon Lavin, Maite Carrillo
Creative Directors
Fernando Cerezo, Jaume Rufach, Eduard Cubel
copywriters
Mónica Moro, Jon Lavin
Art directors
Fernando Cerezo, Max Gener
Account Team
Eva Soler, Keyla Rodriguez
Audiovisual Production
Raquel Aguinaga
Graphic Production
Sara Cuadrado
Photographer
Pere Pascual
President of Creative Leadership Europe
Adrian Botan
Entrant Company
McCANN BARCELONA
Idea Creation
McCANN MADRID
Production
CRAFT
Production
McCANN BARCELONA
Media Placement
HAVAS MEDIA
Additional Company
McCANN BARCELONA