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Daniel Bonder
Daniel Bonder
Executive Creative Director at adam&eveNYC
New York, Vereinigte Staaten von Amerika
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TitelPenningtons Magic Mirror
Agentur
Kampagne Penningtons Magic Mirror
Werbende Penningtons
Marke Penningtons
Datum der ersten Ausstrahlung/Veröffentlichung 2011 / 11
Geschäftsbereich Damenkleidung
Slogan
Story Penningtons is on a mission to give plus size fashion a major makeover. From their fresh, new styles to their exciting shopping experience, everything about the revamped Penningtons is “Styled to Surprise.” So in the spirit of surprise, DDB Canada’s Toronto office created the world's first mirror that reflected the joy of finding a fabulous fit. Upon standing in front of a mirror, shoppers were stunned to see two completely realistic fireman descend from either side of their reflection via incredible, motion-sensored, mirror technology. The fun and flirty virtual firemen checked out the shoppers' new Penningtons clothes and performed a charming act for them before disappearing altogether. Shoppers amazed reactions were captured on film for all to see. 
Medientyp Internet-Film
Cutter
Post-Produktion
Herstellungsleiter
Direktor Fotografie
Regisseur
Produktionsfirma
Executive Producer
Account Executive
Account Executive
Account Executive
Account Executive
Agency Producer
Agency Producer
Art Director
Texter
Creative Director
Creative Director
Other
Other
Other
Other

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