| Titel | Pony (French) |
| Titel (Originalsprache) | Poney |
| Agentur | CLM BBDO |
| Kampagne | Posters - HP |
| Werbende | Hewlett-Packard |
| Marke | HP |
| Posted | April 2010 |
| Produkt | Printer |
| Produkt (Originalsprache) | Imprimante |
| Geschäftsbereich | Drücker & Scanner |
| Slogan (Originalsprache) | Une qualité d'impression unique |
| Story | Familiar places set the scene for the print campaign. What they have in common is that they're traditionally decorated with photos or posters. Thanks to the outstanding quality of HP printing, thoste posters are strikingly lifelike. |
| Philosophie | The aim is to give consumers the desire to print by opening up new horizons, inspiring crativity and generating real emotion. |
| Problem | Printing market is highly competitive. But an edge on product innovation and technical performance no longer seems enough to convince home or business users to choose a given brand. |
| Medientyp | Presse & Publikationen |
| Executive Creative Director | Jean-Francois Sacco |
| Executive Creative Director | Gilles Fichteberg |
| Creative Director | Eric Pierre |
| Texter | Vincent Pedrocchi |
| Produktionsfirma | Continental |
| Strategieplaner | Brice Garçon |
| Kundenbetreuer | Frank Bauer |
| Kundenbetreuer | Nicolas FABRE |
| Kundenbetreuer | Audrey Bedoucha |
| Post-Produktion | Adrien Bénard |
| Fotograf | Jean Yves Lemoigne |
| Art Buyer | Sylvie Etchemaité |
| Werbeleiter | Jean-Pierre LeCalvez |
| Werbeleiter | François Martin |
| Werbeleiter | Gavin Skillicorn |
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