Thiago Cruz
Chief Creative Officer at Grey NY
Chicago, Vereinigte Staaten von Amerika
TitelAccess Codes
Agentur
Kampagne Access Codes
Werbende Haleon
Marke Haleon
Datum der ersten Ausstrahlung/Veröffentlichung 2022 / 10
Geschäftsbereich Medikamente
Story We came up with an innovative way to make everyday healthcare more inclusive for those with trouble reading and seeing, and ensure that everyone has equal access to the safety information on Haleon product labels. By reimagining the power of barcodes, we were able to instantly make every existing Haleon product pack accessible without the need to redesign and redistribute product. We accomplished this through a collaboration with Microsoft's Seeing AI, where we enhanced the functionality of the app’s barcode scanner. Previously the barcode scanner activated a voice to read the product name and price. We worked with Microsoft to program all the safety warnings, instructions, ingredients, and other important text from each individual Haleon product label into the barcode—creating Access Codes the world’s first barcodes that speak all the important information from our labels aloud.
Medientyp Case Study
Länge
Markt Großbritannien
Creative Agency
Worldwide Chief Creative Officer
Chief Creative Officer
Global Account Director
Clients Director
Projektmanager
Executive Creative Director
Executive Creative Director
Group Creative Director
Stellvertretender Creative Director
Stellvertretender Creative Director
Stellvertretender Creative Director
Executive Client Lead
Head of Strategy
Global Head of Inclusion Design
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