EPIC - The Irish Emigration Museum - "The EPIC untold story behind Fairytale of New York"

The Public House Dublin, Irland

2306

Marke: EPIC - The Irish Emigration Museum
Länder: Irland

Werbende: EPIC - The Irish Emigration Museum

Titel	The EPIC untold story behind Fairytale of New York
Agentur	The Public House
Kampagne	Fairytale of New York
Werbende	EPIC - The Irish Emigration Museum
Marke	EPIC - The Irish Emigration Museum
Datum der ersten Ausstrahlung/Veröffentlichung	2023 / 11
Geschäftsbereich	Festivals, Museen
Philosophie	Irish independent creative agency The Public House today launched their Christmas campaign for EPIC The Irish Emigration Museum featuring a choir of NYPD veterans, correcting a musical myth at the heart of The Pogues’ classic Fairytale of New York. The most played Christmas song of the 21st century, ‘Fairytale of New York’ features the classic chorus “...the boys of the NYPD choir were singing Galway Bay…” - but there was never a NYPD choir, nor did they ever sing Galway Bay… until now. So, 36 years after the initial Pogues’ record release, The Public House, in conjunction with Dublin-based EPIC The Irish Emigration Museum, recruited a handpicked group of retired NYPD officers, joined by a local amateur choir, to gather in a recording studio in the heart of New York City to lend their voices to the beloved ‘Galway Bay’. The result is a breathtaking rendition of Galway Bay - a timeless Irish song, penned by emigrant Dr. Arthur Colahan as a tribute to his homeland and his brother, complemented by a music video that Irish diaspora all over the world can resonate with. The campaign is immortalised in a special limited edition 7” vinyl and supported with social, digital, press, and OOH. From December 1st until the end of January 2024, EPIC The Irish Emigration Museum will be running a supporting exhibition titled, “They Gave The Walls A Talking - the Extraordinary Story of The Pogues and Shane MacGowan” developed in collaboration with Hot Press. The campaign supports EPIC’s mission of recognising the vital contributions and monumental impact Irish people have made worldwide and to encourage the diaspora - many of who are in the United Sates - to return to their homeland and visit the museum. The idea was the brainchild of The Public House founder and Executive Creative Director, Colin Hart.
Medientyp	Interaktiv
Länge	165 seconds
Soundtrack	Galway Bay
Executive Creative Director	Colin Hart
Creative Director	Dillon McKenna
Stellvertretender Creative Director	Mikey Curran
Head of Design	Eimear O’Sullivan
Production lead	Trevor Nolan
Motion Graphics Designer	Kevin Hughes
Head of Strategy	Sarah Walsh
Geschäftsführer	Catrióna Campbell
Group Account Director	Terri Turner
Agency Producer	Claire Boylan
PR Agency	Vroom Digital
Head of PR	Niamh Walters
Medienagentur	MWi
Media Managing Partner	Declan Kelly
Media Account Manager	Jane Daly
Werbeleiter	Aileesh Carew
Werbeleiter	Yvonne Murphy
Werbeleiter	Nathan Mannion
Client Social Media Lead	Audrey Abaca
Werbeleiter	David Cleary
Werbeleiter	Lindsay Leach
Werbeleiter	James Kielty
Produktionsfirma	Out of the Blue
Regisseur	Michael Uys
Produzent	Federico Negri
Cutter	David Dessel
Vocal Arrangement	Jon Burr
Mix Company	The Bridge Studio
Choir	The Crickets