Philippe Brandt
Managing Partner at BETC Paris
Paris, Frankreich
TitelSweat It Out
Agentur
Kampagne Schwitzt es raus
Werbende Hornbach. Bau- & Gartenmärkte
Marke Hornbach
Datum der ersten Ausstrahlung/Veröffentlichung 2018 / 3
Geschäftsbereich Fachgeschäfte
Story In today's busy society, many burdens are impacting us: A screaming boss. Junk food from the microwave. The hours spent in front of screens. All these things are getting to us. All these things we want to get rid of. But there is hope:All these things will give way - to hard, physical work.It's scientifically proven that sweating flushes stress out of the human body. And there's nothing like physical labor to trigger that process. HORNBACH stylizes human sweat as a catharsis, as a deep cleanse from the inside and as a clean slate, triggered by vision and will. A tribute to liberation, only experienced by those who go beyond their limits.Whatever's bugging us:It will be history. Forgotten in effort. Forgiven in sweat.In HORNBACH's words: Sweat it out.
Medientyp Fernsehen
Länge
Markt Tschechien, Rumänien, Slowakei, Österreich, Luxemburg, Schweden, Schweiz
Marketing Manager
Chief Creative Officer
Produktionsfirma
Regisseur
Direktor Fotografie
Creative Director
Creative Director
Creative Director
Texter
Art Director
Produktionsfirma
Produzent
Agency Producer
Chief Creative Officer
Management Supervisor
Management Supervisor
Kundenbetreuer
Kundenbetreuer
Kameramann
Cutter
Redaktionsbüro
Komponist
Visual Artist

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