| Titel | Better |
| Agentur | Elite Media |
| Kampagne | Life’s Better |
| Werbende | American Family Insurance |
| Marke | American Family Insurance |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2023 / 4 |
| Geschäftsbereich | Versicherung |
| Philosophie | This month, American Family Insurance is debuting the newest evolution in its “Insure carefully, dream fearlessly” platform, which has been a hallmark of American Family advertising for years. The brand refresh, titled “Life’s Better,” is a new twist on this timeless positioning which is anchored in the company’s ethos – that American Family doesn’t just provide insurance - it protects dreams. The campaign puts American Family's red roofline front and center as a visual representation of the physical protection the company provides to its dreamers. The red roof, embedded in the American Family logo, has been an unwavering symbol of protection, safety and inspiration for over 60 years. The campaign launches with two films (“Newborn” and “Better”), to be followed by a multimedia effort. It uses mixed reality and is being led by Elite Media. |
| Medientyp | Fernsehen |
| Länge | |
| Produktionsfirma | The Corner Shop |
| Post-Produktion | The Mill New York |
| Ton | Sonic Union |
| Music / Sound Design | Henryboy |
| Werbeleiter | Elicia Azali |
| Werbeleiter | Sherina Smith |
| Werbeleiter | John Valadez |
| Werbeleiter | Lindsey Maier |
| Werbeleiter | Nick Baillies |
| Werbeleiter | Tracy Siemion |
| Chief Creative Officer | Chris Crawford |
| Creative | Jindai Joseph |
| Art Director | Mo Alsadi |
| Creative Director | Adam Glickman |
| Creative Director | Craig Feigen |
| Agency Executive Producer | JD Williams |
| Agency Producer | Epiphany Washington |
| Kundenbetreuer | Terrie Cammarata |
| Coordinator | Jackie Crockwell |
| Etatdirektor | Charles Hall |
| Regisseur | Peter Thwaites |
| Direktor Fotografie | Adam Arkapaw |
| Executive Producer | Anna Hashmi |
| Executive Producer | Jay Shapiro |
| Produktionsleitung | Mini Bhogal |
| Produzent | Ahnee Boyce |
| Produktionsdesigner | Brock Houghton |
| Produktionsfirma | FINCH |
| Executive Producer | Rebekah ‘Bex’ Kelly |
| Service Producer | Duncan Bernard |
| VFX Executive Creative Director | Gavin Wellsman |
| VFX Supervisor | eva kuehlmann |
| VFX Executive Producer | Chris Connolly |
| VFX Producer | Sally Wnek |
| VFX Producer | Ashley Phillips |
| VFX Producer | Kyra Hendricks |
| VFX Producer | Lauryn Jackson |
| Projektmanager | Karthi Gnanasekar |
| 2D-Lead | Renato Carone |
| 2D-Lead | Ruairi Twohig |
| 3D Lead | Graeme Turnbull |
| Kolorist | Paul Yacono |
| Executive Post Producer | Denise Brown |
| Redaktionsbüro | WORK Editorial NY |
| Cutter | Jono Griffiths |
| Cutter | Bill Smedley |
| Editorial Company Executive Producer | Alejandra Alarcon |
| Managing Director, Edit | Erica Thompson |
| Produktionsleitung | Chris Delarenal |
| Editorial Producer | Samara Kelly |
| Editorial Producer | Elizabeth Pyle |
| Sounddesigner | Michael Marinelli |
| Sounddesigner | Rob Ballingall |
| Assistant Engineer | Macey Estes |
| Produzent Ton | Justine Cortale |
| Sounddesigner | Bill Chesley |
| Executive Sound Producer | Kate Gibson |
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