| Titel | Hughie Crumpets |
| Agentur | WCRS |
| Kampagne | From Our Family to Yours |
| Werbende | Warburtons Limited |
| Marke | Warburtons Limited |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2013 / 1 |
| Produkt | Crumpets |
| Geschäftsbereich | Kekse, Brot, Knäckebrot |
| Slogan | From our Family to yours |
| Story | The new campaign focuses on the Warburtons breakfast range and will be spearheaded by three TV commercials. Each spot tells a different story of someone taking the time to write to “Dear Jonathan Warburton” about one of his delicious products, explaining the often incredible effect it is having on their life. Each ad focuses on a key product; Warburtons Crumpets, Warburtons Half & Half loaves and rolls, and Warburtons Soft White Farmhouse loaf. |
| Problem | The campaign inspiration came from the discovery that Jonathan Warburton (a fifth generation family member) receives a huge volume of personal correspondence from the public every week about his bakery products. Who’d have thought people felt so passionately about crumpets? |
| Medientyp | Fernsehen |
| Länge | |
| Produktionsfirma | Velocity Films |
| Post-Produktion | MPC LDN |
| Creative Director | Billy Faithfull |
| Creative Teammitglied | Naz Nazli |
| Creative Teammitglied | Rob Welch |
| Agency Producer | Jack Bayley |
| Medienagentur | Mindshare |
| Regisseur | Anton Visser |
| Filmproduzent/Produzent | Zayd Halim |
| Direktor Fotografie | Peter Titchauser |
| Cutter | Antony Lee Martin |
| Cutter | Simon Wilcox |
| Ton | Munzie Thind |
| Post-Produktion | Deliverance Post Production |
| Musik | Jonathan Goldstein |
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