AXA - "Sustainability"

Publicis Conseil

Publicis Conseil Paris, Frankreich

374

Diese Werbung ist Teil der Kollektion ACT Responsable

Marke: AXA
Länder: Frankreich

Werbende: AXA

Titel	Sustainability
Agentur	Publicis Conseil
Kampagne	Even goodwill needs a little help
Werbende	AXA
Marke	AXA
Datum der ersten Ausstrahlung/Veröffentlichung	2024 / 2
Geschäftsbereich	Bankwesen, Finanzen, Recht & Versicherung
Story	AXA launches its new multi-country campaign on sustainability, developed by Publicis Conseil. When it comes to fighting against climate change, we all show goodwill, each in our own way, each by our own means. But even if goodwill is important, it still needs a helping hand. And that’s what AXA showcases in its campaign, that ‘even goodwill needs a little help’. Whether supporting individual efforts, building sustainable journeys, or taking action as a global player, AXA has an important role to play. Firstly, a film, that follows the journey of a young girl as she chases, and tries to catch, a rogue plastic bag, installing AXA’s mindset on sustainability. The film is backed by product assets promoting AXA’s different offers such as Motor, Life & Savings, Biodiversity, Home, and SME. The campaign is directed by Matt Smukler, in collaboration with Soup Film Productions. The music ‘Soft and Tender’ is by acclaimed French singer, November Ultra.
Medientyp	Fernsehen
Länge	86 seconds
Chief Creative Officer	Marco Venturelli
Chief Executive Officer (CEO)	Marco Venturelli
Executive Creative Director	Steve O’Leary
Art Director	Cedric Moutaud
Art Director	Emmanuelle Bougueret
Texter	Jean-Christophe ROYER
Texter	Montassar Chlaika
Strategieplaner	Marion le Forsonney
Produktionsfirma	Prodigious Paris
Produzent	Armelle Sudron
Produktionsfirma	Soup Films
Regisseur	Matt Smukler
Direktor Fotografie	Albrecht Silberberger
Executive Producer	Ada Zuiderhoek
Executive Producer	Jana Salome Melzer
Cutter	Yannick Giffard
Cutter	Fred Baudet
Post-Produktion	Prodigious Paris