Backus SABMiller - "Join the call"

Y&R Lima

Y&R Lima Lima, Peru

5803

Titel	Join the call
Agentur	Y&R Lima
Kampagne	When Peru plays, we all play
Werbende	Club Colombia Beer
Marke	Backus SABMiller
Datum der ersten Ausstrahlung/Veröffentlichung	2011 / 10
Produkt	Cristal Beer
Geschäftsbereich	Bier, Cidre
Slogan	When Peru plays, we all play
Story	<br>“When Peru plays, we all play,” proclaims Y&R Peru’s first ad for SABMIller’s Cristal, the leading local beer and official sponsor of the Peruvian Soccer Team. The spot shows Sergio Markarián, the Peruvian Soccer Team’s coach, in the middle of a press conference as he makes public the list of players called to take part in the first pre-World Cup match. As is to be expected, the list includes Peru’s most representative players, such as Claudio Pizarro, Jefferson Farfán and Juan Manuel Vargas. However, to everyone’s surprise, the list suddenly turns into a call aimed at Peruvians of all kinds, origins and conditions.
Medientyp	Fernsehen & Kino
Executive Creative Director	Flavio Pantigoso
Head of Art	Christian Sanchez
Creative Director	Germán Garrido
Creative Director	Juan Donalisio
Texter	Christopher Vásquez
Art Director	Renzo Vásquez
Agency Producer	Daniel Ramirez Gastón
Strategieplaner	Eduardo Grisolle
Etatdirektor	Sandra Zarak
Account Executive	Javier Acosta
Executive Producer	Paola Argüelles
Post-Produktion	Zeppelin
Tonstudio	Audiopost
Ton	Alejandro Rodriguez
Musik	Jose Luis Eyzaguirre