League against Cancer - "Slots"

Y&R Lima

Y&R Lima Lima, Peru

8606

Diese Werbung ist Teil der Kollektion ACT Responsable

Marke: League against Cancer
Länder: Peru

Werbende: Liga Contra El Cancer

Titel	Slots
Agentur	Y&R Lima
Kampagne	Annual Collection
Werbende	Liga Contra El Cancer
Marke	League against Cancer
Datum der ersten Ausstrahlung/Veröffentlichung	2013
Geschäftsbereich	Karitative, Ehrenamtliche Organisationen
Slogan	Saving life is priceless. But it does cost
Story	As part of the efforts to raise funds for the League Against Cancer’s 2013 Annual Collection, Y&R Peru developed a spot in which the protagonist is the collection itself. Each year Peruvians show their solidarity through a maze of donations for various charities. Which raises up the question of the proper use of funds and what is their money exactly doing in terms of saving lives and alleviating the suffering of those in need. Other people take League's altruism for granted, regardless the amount of money required to make altruism work. This spot tackles all these questions and invites the audience to donate in a new -and well justified– collection season.
Medientyp	Fernsehen
Länge	57 seconds
Ton	Vinylo Sound
Executive Creative Director	Flavio Pantigoso
Art Supervisor	Christian Sanchez
Art Director	Charlie Valderrama
Art Director	Carlos Tapia
Texter	Daniel De León
Texter	Jorge Soto
Etatdirektor	Manuel Ahumada
Account Executive	Gabriela Misari
Agency Executive Producer	Patricia de la Cuba
Agency Producer	Malena Mellado
Executive Producer	Anita Quiroz
Herstellungsleiter	CyS
Post-Produktion	High End
Musik	Ricardo Nunez
Werbeleiter	Javier Penny
Werbeleiter	Viveca Carrera
Etat-Planer	Eduardo Grisolle
Produktionsfirma	Canica Films
Regisseur	Gonzalo Iglesias
Audioingenieur	Claudia Incio