Titel | Breakfast |
Agentur | Y&R London |
Kampagne | Breakfast |
Werbende | Warburtons Limited |
Marke | Warburtons |
Datum der ersten Ausstrahlung/Veröffentlichung | 2012 / 2 |
Geschäftsbereich | Kekse, Brot, Knäckebrot |
Philosophie | The campaign highlights breakfast as a priority meal and demonstrates the important role Warburtons bakery plays within it. Showcasing a range of products, we see consumers enjoying Warburtons products for breakfast that are then attracted to an advert in the paper / on radio. Something triggers their interest and we see our hero cast, joined by a cast of hundreds in a race to the Bakery to apply to become an official Warburtons Taste Tester – an opportunity that may become a reality for a few lucky people. |
Medientyp | Fernsehen |
Post-Produktion | MPC LDN |
Etat-Planer | Saul Betmead |
Etat-Planer | Neasa Cunniffe |
Art Director | Jamie Starbuck |
Texter | Martin Mcallister |
Creative Director | Mark Roalfe |
Werbeleiter | Jane Sutton |
Werbeleiter | Megan Harrison |
Werbeleiter | Richard Hayes |
Business Director | Nick Fokes |
Etatdirektor | Josh Harris |
Agency Producer | Jennifer Fewster |
Produktionsfirma | Smuggler |
Regisseur | Jamie Rafn |
Cutter | Tim Hardy |
Redaktionsbüro | Stitch |
Post-Produktion | Paul Branch |
Audio-Postproduktion | The Audio Factory |