Titel | Trapped in the 90´s |
Agentur | McCann Spain |
Kampagne | IKEA 25 ANNIVERSARY "Trapped in the 90´s" |
Werbende | IKEA |
Marke | Ikea |
Datum der ersten Ausstrahlung/Veröffentlichung | 2021 / 9 |
Geschäftsbereich | Fachgeschäfte |
Story | In the show, six contestants aged 25 and younger lived together 24/7 in a set designed to be a perfect replica of a house from the Spanish 90’s. During their stay, they had to overcome challenges such as sleeping under heavy and itchy blankets instead of a IKEA’s airy duvets or keeping up with their skin care routine in a bathroom with any of the brand’s storage solutions. Thankfully, civilization didn’t entirely bail on the contestants. IKEA’s new arrivals, administered in painfully small doses by the showrunners, gave them a glimmer of hope and a way to survive the ordeal. |
Philosophie | Rotary phones, itchy blankets, and explosive stoves pushing a group of six contestants to their limit. They are the IKEA natives, a generation born after 1996 that never had to figure out life without brand’s slick home solutions. |
Medientyp | Fernsehen |
Länge | |
Filmübertragung | Metropolitana |
Produktionsfirma | Landia |
Chief Creative Officer | Emiliano Gonzalez De Pietri |
Creative Director | Álvaro López |
Creative Director | Martín Subercaseaux |
Texter | Agustina Lavignasse |
Art Director | Lorena Álvarez |
Kundenbetreuer | Javier Pascual |
Kundenbetreuer | Elena Rodriguez |
ACCOUNTS TEAM | Andrea Cabezudo |
Kundenbetreuer | Claudia Solano |
Strategieplaner | Juan-Manuel Ramirez |
Strategieplaner | María Goñi. |
Produzent | Paloma Adrién |
Produzent | Juan Torres |
Produzent | Martin Beilin |
Produzent | Nieves Antuña |
Produzent | Vanessa Pizarro |
AUDIOVISUAL PRODUCTION | Sara del Tio Galant |
Werbeleiter | Laura Durán |
Werbeleiter | Rafael Jimenez |
Werbeleiter | Ana Ordóñez |
Regisseur | MAXI BLANCO |
Direktor Digital | Santi Gargía |
Executive Producer | Nico Cabuche |
Filmproduzent/Produzent | Marta Martínez |
Post-Produktion | CRAFT |
Animation | SULFURICA |
Ton | CRAFT |
Ton | The Lobby |
Musik | OEO MÚSICA |
Musik | PARSER |