| Titel | Frozen Food |
| Agentur | Mudra Communications Pvt. Ltd. |
| Kampagne | Frozen Food |
| Werbende | PE Electronics |
| Marke | PE Electronics |
| Posted | Juli 2011 |
| Geschäftsbereich | Firmens-/Institutionnelle Kommunikation |
| Philosophie | We created graphic posters that separated every layer of a particular food to show how the freezer freezes its every part almost individually. The style used is simple and inspired by information graphics. |
| Ergebnis | The Multi Airflow system was a runaway success during the summer months when this activity was conducted. Electrolux registered a 45% increase in enquiries and increased their share of the freezer market by a factor of 3. In fact, this campaign is set to be released by Electrolux in other countries to promote sales of deep freezers. |
| Medientyp | Verpackung, Marke & Design |
| Chief Creative Officer | Bobby Pawar |
| Executive Creative Director | Nirmal Pulickal |
| Creative Director | Raylin Valles |
| Art Director | Raylin Valles |
| Designer | Raylin Valles |
| Texter | Raylin Valles |
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