| Titel | Devil |
| Agentur | McCann Oslo |
| Kampagne | Devil |
| Werbende | National Council on Tobacco and Health |
| Marke | National Council on Tobacco and Health |
| Posted | Dezember 1999 |
| Produkt | Smokeline/Anti-Smoking |
| Geschäftsbereich | Rotes Kreuz, öffentliche Beratungsstellen (Drogen/Alkoholismus/Rauchen/Aids) |
| Story | A devil-like person is telling the cinema audience that half of those who smoke is going to die from smoking. Since we are in a theatre we can find out which half by flipping a coin and divide the audience in those with an even and those with an uneven seat number. |
| Medientyp | Kino |
| Länge | |
| Markt | Norwegen |
| Texter | Steinar Borge |
| Art Director | Eivind Solberg |
| Agency Producer | Beril Rasmussen |
| Regisseur | Anders Holm |
| Produktionsfirma | Tinmen Filmproduksjon A/S |
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